Brooklyn Children's Museum

Inspired by the simplicity and creativity of children's building blocks, I reimagined the Brooklyn Children's Museum's visual identity through a playful typographic system. Using abstract geometric shapes and a clean sans serif, I explored how letterforms could be transformed, layered, and combined to create a visual language that feels both structured and playful. The identity extends across a redesigned logo, animated logo, sticker pass, and membership cards. A color-coded system distinguishes each membership level, bringing consistency and personality to the different applications while keeping the identity cohesive.